In early 2009 I launched a streetwear brand with my friend from college. I was in charge of design and creative direction of the product and brand. The idea was to create a clean look with a touch of irreverence, with the slogan encouraging customers to "take a risk, roll the dyce" just like we had done by launching the brand. The Dyceman character was the face and mascot of the brand, adding playfulness and attitude to the brand voice.
We sold out of our first run of wallets, t-shirts and belts. The brand was eventually dissolved since neither of the partners could dedicate themselves full time to the project.