Focals by North
Technology has become necessary and inescapable. It helps us stay up to date with the news, shop seamlessly, schedule appointments and order a cab. But it is also distracting, taking time away from our friends and family.
I joined North (formerly Thalmic Labs) because they envisioned a future where technology is there when you need it, but disappears when it is not. Technology that shortens the time from intent to action, but does not distract or disengage from our surroundings. Focals does just that by presenting relevant information right in front of our eyes in a form factor indistinguishable from regular eyewear.
Focals is controlled by the Loop, a ring that allows you to discreetly navigate the Focals UI. Charging of both Focals and Loop is done in the protective case, which also includes a battery so you never run out of juice on the go.
As the ID lead for the Focals family I led the team in creating value driven, purposeful products from strategic vision through design language, concepting, prototyping, DFM and production. I am incredibly proud of our achievement with this groundbreaking technology.
Focals is available in 2 styles and 3 colors, while Loop is avalable in 2 colors - everyone has a different style that expresses their individuality, and technology you wear should compliment that style.
Focals are smart glasses you actually want to wear.
All renderings in Keyshot.