Focals by North
*North was acquired by Google in 2020
Technology has become necessary and inescapable. It helps us stay up to date with the news, shop seamlessly, schedule appointments and order a cab. But it is also distracting, taking time away from our friends and family. I joined North (formerly Thalmic Labs) because they envisioned a future where technology is there when you need it, and gone when you don't. Technology that shortens the time from intent to action, but does not distract or disengage from our surroundings. Focals does just that by presenting relevant information right in front of our eyes in a form factor indistinguishable from regular eyewear.
Role: Design language, ID lead, UX manager, assortment planning, CMF, DFM, involved in QC.
Technology has become necessary and inescapable. It helps us stay up to date with the news, shop seamlessly, schedule appointments and order a cab. But it is also distracting, taking time away from our friends and family. I joined North (formerly Thalmic Labs) because they envisioned a future where technology is there when you need it, and gone when you don't. Technology that shortens the time from intent to action, but does not distract or disengage from our surroundings. Focals does just that by presenting relevant information right in front of our eyes in a form factor indistinguishable from regular eyewear.
Role: Design language, ID lead, UX manager, assortment planning, CMF, DFM, involved in QC.
Focals is controlled by the Loop, a ring that allows you to discreetly navigate the Focals UI. At launch, Focals provide you with notifications mirrored from your phone, the ability to read and respond to messages through smart replies or voice-to-text, turn-by-turn navigation and tips on places around you, Uber, your calendar, weather and Amazon Alexa. Features are constantly being added to keep you productive, engaged and without the need to keep pulling out your phone.
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Focals is available in 2 styles and 3 colors, while Loop is avalable in 2 colors - everyone has a different style that expresses their individuality, and technology you wear should compliment that style. Charging of both Focals and Loop is done in a fabric wrapped protective case, which also includes a battery so you never run out of juice on the go.
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