Jose Figueroa - Brand/Design/Experiences
  • WORK
    • Focals
    • Tableau
    • Misfit Vapor
    • Misfit Flare
    • Misfit Phase
    • Footwear
    • Identity
    • Diesel Donna
    • Yin & Yang
    • Diesel SBA
    • Dyce
    • Swiss Made
    • Works of Heart
    • Sony-Ericsson
    • Karl Lagerfeld
    • 9 Suns
    • Modern Vintage
    • Sketching
  • About

Swiss Made

In the world of watches, the term “Swiss made” has a cachet denoting quality and heritage, much like Swiss chocolate or Italian leather does. Switzerland has been the biggest producer of high-quality watches and watch components for over a century and has strict rules on the amount of components and labor that go into a watch from Swiss origin to be marked “Swiss made.” High-end Swiss brands had been raising their prices to command a more premium space and become more exclusive. Seeing this as an opportunity to close the gap and move Diesel Timeframes to a more premium space, this  design would test the customer’s acceptance of higher price points in single-movement watches while taking a jab at the Swiss watch establishment in true Diesel fashion. 
Only 555 pieces made.

Role: Creative direction, design, CMF, packaging.
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© 2019 Jose Figueroa
  • WORK
    • Focals
    • Tableau
    • Misfit Vapor
    • Misfit Flare
    • Misfit Phase
    • Footwear
    • Identity
    • Diesel Donna
    • Yin & Yang
    • Diesel SBA
    • Dyce
    • Swiss Made
    • Works of Heart
    • Sony-Ericsson
    • Karl Lagerfeld
    • 9 Suns
    • Modern Vintage
    • Sketching
  • About