Jose Figueroa - Brand/Design/Experiences
  • WORK
    • Focals
    • Tableau
    • Misfit Vapor
    • Misfit Flare
    • Misfit Phase
    • Footwear
    • Identity
    • Diesel Donna
    • Yin & Yang
    • Diesel SBA
    • Dyce
    • Swiss Made
    • Works of Heart
    • Sony-Ericsson
    • Karl Lagerfeld
    • 9 Suns
    • Modern Vintage
    • Sketching
  • About

Karl Lagerfeld

The existing Karl Lagerfeld watch line had a very edgy and niche design language that had limited appeal. I was tasked with creating a new design direction and assortment that better reflected where the apparel brand was going. I proposed a more feminine and appealing product line retaining the brand DNA which was very well received by the brand and retailers.

Role: Creative direction, design strategy, assortment planning, product development
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© 2019 Jose Figueroa
  • WORK
    • Focals
    • Tableau
    • Misfit Vapor
    • Misfit Flare
    • Misfit Phase
    • Footwear
    • Identity
    • Diesel Donna
    • Yin & Yang
    • Diesel SBA
    • Dyce
    • Swiss Made
    • Works of Heart
    • Sony-Ericsson
    • Karl Lagerfeld
    • 9 Suns
    • Modern Vintage
    • Sketching
  • About