Karl Lagerfeld
Role: Creative direction, design strategy, assortment planning, product development
The existing Karl Lagerfeld watch line had a very edgy and niche design language that had limited success at retail. I was tasked with creating a new design direction and assortment that better reflected where the apparel brand was going. I proposed a more feminine product line retaining some of that edge in the brand DNA which was very well received by the brand and retailers.
The existing Karl Lagerfeld watch line had a very edgy and niche design language that had limited success at retail. I was tasked with creating a new design direction and assortment that better reflected where the apparel brand was going. I proposed a more feminine product line retaining some of that edge in the brand DNA which was very well received by the brand and retailers.
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