Karl Lagerfeld
The existing Karl Lagerfeld watch line had a very edgy and niche design language that had limited appeal. I was tasked with creating a new design direction and assortment that better reflected where the apparel brand was going. I proposed a more feminine and appealing product line retaining the brand DNA which was very well received by the brand and retailers.
Role: Creative direction, design strategy, assortment planning, product development
Role: Creative direction, design strategy, assortment planning, product development