Misfit Phase
Role: ID, HW UX, assortment planning and CMF. Released in 2016.
Misfit's first bluetooth hybrid watch features a modern design with classic inspiration that keeps the user connected but not distracted. Phase silently alerts the user of calls, texts and other custom app notifications and alarms, tracks activity and sleep, and is easily customizable to the wearer's style with multiple strap designs, materials and colors.
Misfit's first bluetooth hybrid watch features a modern design with classic inspiration that keeps the user connected but not distracted. Phase silently alerts the user of calls, texts and other custom app notifications and alarms, tracks activity and sleep, and is easily customizable to the wearer's style with multiple strap designs, materials and colors.
The functionality of Phase is kept incredibly simple by assigning functions to colors displayed in the window at 6 O'clock and using the hands to communicate information while keeping the dial clean and modern. The colors are part of a rotating wheel under the dial.
With our goal of being as simple and user friendly as possible and inspired by my past experience with leather jewelry and interchangeable strap systems, we developed a quick way to interchange straps on Phase without the need for tools or mechanical parts.